We’ve spent many nights (and bottles of wine) pondering this question…
If you want the ‘put us in a box’ answer; We’re a digital agency and we help you achieve your marketing goals.
But that would be selling us short.
What we actually do is broken up into 3 MAIN AREAS:
We are a cross-functional team that can provide you with the following technical skillsets: SEO, AdWords, Social Media, Email Marketing and Automation, Digital Advertising and PPC, Web Development, UI Design, and Graphic Design. As well as CMO level marketing strategy, and soft-skills covered by Project and Account Management.
We even have a pretty graphic to illustrate the structure:
We help align business and marketing objectives by working with you to identify and plan the tasks necessary to achieve your goals. Followed by ongoing strategic review to ensure we are actually executing on what we planned.
It’s no good doing things if it’s not moving us forward over time. Structure is one of those things that we’ve discovered as essential through our experience working with dozens of clients. In fact, we see it as so crucial that we put together a whole page on ‘how we work’, which you can read more on here