What is Search Engine Optimisation?
To make sure that you are benefiting from attractive and shareable content, you have to understand how SEO works. Let’s start with its definition.
What is SEO?
SEO is Search Engine Optimisation. The term refers to the process of websites getting traffic from the organic results on search engines.
In marketing terms…
SEO is a channel that focuses on improving your website’s organic traffic by enhancing its content, technical and creative elements to improve search rankings and increase brand awareness.
The vital part of SEO’s success is content, customers are genuinely interested in your product or services, images, videos, and any content assets.
Content what influences them to visit your site and recommending your content to others sends a signal to search engines to promote the page on the top results.
Another element that is often neglected is your links, links continue to be one of the important factors but matched only by the quality of content being created.
Many search agencies still have the impression that link building practices don’t add value proposition – not to the extent that we generate black hat links.
How to Start your SEO?
In order to do this, you would do an SEO audit, a process that validates your website architecture, content, and page load time.
Fixing the site elements can improve your customer journey and user-experience which improve your site’s ability to generate more indexed pages to search engines – boosting our site popularity and search rankings.
You also need to do an analysis of website crawl analysis, which refers to the number of pages of a certain site that are indexed in the search engine. Of course, you also need SEO tools like Moz, SemRush, Ahrefs, and analytics to check search performance.
Recently, Google announced the inclusion of mobile-friendliness as one of the factors to determine page rank.
In totality, SEO is an activity of ensuring a website can be found in search engines for keywords or phrases relevant to the user’s query.
Do you want to include SEO in your campaigns? Find it more about our SEO/SEM services.