How To Avoid Silly Mistakes Before Publishing A Social Media Post
by Dee Falcon | Jun 01, 2018 | Digital Marketing |
Have you tried to post on social media and then you realised, there’s a typo in the caption?
Or has your mistake been caught by your superiors or even worst your client because you've put "their" instead of "there"?
I am going to give you our social media checklist that we use for our clients before we hit that post button. Hopefully, it will help you avoid silly mistakes that cost time and money and believe me when I say this, there is a lot more to proofreading than clicking "Spellcheck" or using “Grammarly”.
Tip 1: Engaging Local Means Talking Local!
If you are creating content for an audience in Australia or in the UK, then, bro, mind your spelling, innit?
Whilst this may seem obvious, you would be surprised at how often this comes up.
Basic spelling differences are a Z versus S. Whilst in American English, they use ‘ize’, ‘izi’ and ‘iza’ in words like ‘organize’, ‘organizing’ and ‘organization’, Aussies and Brits use ‘ise’, ‘isi’ and ‘isa’, as in ‘organise’, ‘organising’ and ‘organisation’.
Also, be mindful of spellings of certain words, like COLOR and COLOUR. American English uses ‘or’ in words like ‘color’, ‘favor’ and ‘labor’.
Australian and British English uses ‘our’, as in ‘colour’, ‘favour’ and ‘labour’.
So why is the Australian Labor Party spelt without the ‘u’?
Let's save that for another topic, shall we?
Tip 2: Check Yo Self Before You Reck Yo Self
When posting factual information, (say it'd be the year when Steve Jobs founded Apple or the year when he got fired as the CEO) you need to be accurate before sharing it with your audience.
There is nothing worse than receiving a correction in the comments that the Infographic you posted on Pinterest has incorrect info. Not only is it embarrassing but you've immediately lost trust and the original goal of the content is null and void.
A 15-minute fact-check online from five verified sources will save you egg on your face. Remember, "Laziness is the death of social media management!"
Tip 3: Read It Out LOUD!
Every content manager or content editor we've ever known always says this. If you're not reading it out loud, then you're setting yourself up for failure, but, you also gotta learn to love yourself. Read all of it aloud and proud! Insta captions, Facebook status' and tweets.
Tip 4: Link Lovin'
You're creating a content, whether it is to promote your client's products and services, it's always the same. There shalt be a 'CTA' or "call to action' with a clickable link that WORKS. Broken links are the most annoying thing in the digital stratosphere. Check your links, then check them again. Check it on mobile, check it on desktop, check it on Chrome, Safari even check it on Internet Explorer!
You need to make sure all your scheduled links go where they’re supposed to go. Don't make schoolboy errors.
Tip 5: Teamwork Makes The Dream Work
Asking a kind, patient, warm, loving member of your team to also proofread your work wouldn't hurt.
Yes, you could edit your content, but you're gonna be missing some details, guaranteed and as a rule of thumb, the longer the time spent creating it, the more likely you need someone to proofread it cause that content has gone beyond your subconscious. Those extra pair of eyes will see through that subconscious spelling mistakes.
BONUS TIP: One last read and you're good to go!
Learn from your mistakes and note them down onto a Word Document, Evernote, MS Note or whichever notepad you are using that works for you. Then, when you have the time, turn it into a process and or checklist so it's easier!
Do you have some tips to share? Don't be shy and comment yours below!