The Challenge
The site and page needed to reflect the style and feel of the movie and contain the following multiple elements:
- Live feeds from 2 GoPro cameras inside the habitat
- A Facebook and Twitter feed of the Facebook and Twitter pages
- Display real-time weather on Mars
- A Spotify playlist of the movie soundtrack
- Be updated each day as the activation progressed
- Contain email database building features
- Be fully mobile responsive; and,
- Couldn’t be built on the WordPress platform.
The Solution

17,737
Total minutes viewed of the livestream feed

22,670
Total reach across the website and facebook page